iTeach Practice test

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What persuasive technique is applied in the advertisement for True Lawn Solutions?

Emotional appeal

Testimonials

Bandwagon

The persuasive technique of bandwagon is effective in advertising because it plays on the social tendency for individuals to want to be part of a larger group or follow popular trends. In the case of True Lawn Solutions, the ad likely suggests that using their product or service is a choice made by many satisfied customers, thereby encouraging others to join in. This technique can create a sense of urgency for potential customers who might feel pressure to conform or fear missing out on something that others are already benefiting from.

Focusing on the idea that everyone else is choosing True Lawn Solutions can motivate potential customers to act, as they may not want to be left out of what seems to be a popular choice among their peers. The bandwagon effect is powerful because it taps into the human psychology of wanting to fit in and be associated with success and well-liked products.

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